News and platforms your business needs to know and control.
E-commerce has been transformed into a sales system that has revolutionized business models around the world. In the face of the pandemic context and economic crisis that the world is currently experiencing, various changes in consumption habits have been generated. So many companies have had to look for new platforms or alternatives to sell their products or services in the digital field. Based on global Black Friday campaign data mentioned by La Vanguardia (December 2020), online shopping time increased by up to 20% over the previous year. With a total of 116.6 million hours spent on online purchases, according to Salesforce research based on the activity of 1,000 million buyers in 40 different countries.
Another trend that has taken strength has been social commerce. That is, marketing products through social networks such as Facebook, and Instagram. The latter in its latest update incorporated two new features , a Reels tab and a Shop tab. Reels are intended to enable users to discover short videos from creators around the world in a more agile way. As for the option of Shop, it seeks to strengthen the connection between different businesses and their potential consumers. In addition to serving as an alternative for business and thus managing the platform as an option to conduct ecommerce through it.
Although these types of social networks are offering better options to make different businesses more visible. It is very important to consider that it is not enough to create a marketplace or a product distribution chain. Because it is extremely necessary to have the right technology to support the demand for payments, transactions and data that are managed within the digital platform.
That is why there are several technologies in the market that allow diversification of options to avoid the collapse of businesses in their efforts to make ecommerce. As part of the solution, it is important to consider e-commerce platforms that include basic features such as: Web hosting, shopping cart tools, and payment processing.
As well as other additional functions that are required according to the volume of sales, industry and business model being managed. In the case of small businesses, one of the options could be Wix. For startups, you might consider Squaspace, or BigCommerce for companies in general. Each platform will meet the objectives that each business requires. As well as the digital commerce features that suit your resources and needs.
There is no doubt that the current context has driven ecommerce as a way of survival, adaptation and disruption of different business models globally. So digital transformation and corporate strategies, as well as investment in technology and training in digital commerce, are part of the new reality that businesses will need to take on today and in the near future.
