One of the things that I enjoy the most in writing my Google AdWords ads is to test different adjectives to elicit an emotional response from the Google visitors. I find it fascinating that changing one word can have radically different results. In a way, writing ads for Google AdWords clearly shows that words truly are powerful. They get people to respond in very dramatic ways and more often than not, it is impossible to guess beforehand what will work. Below is another test where we teste...